What is competitive analysis in medical SEO?

SEO is about #1 ranking in the Google's search engine result pages for particular keywords. And your competitors are already out there.

  • Competitor in SEO is any website that outranks you (or competes with you) in the SERPs (for example, Google’s SERPs) for your target keywords, which are typing in the search box by users from particular locations (for example, Florida). Hence, before a competitor analysis you need to know keywords you want to compete for.
  • The goal of competitor analysis in SEO is to formulate hypotheses why they are outranking you.
  • SEO Competition Analysis is performed using SEO Competitor Analysis Checklist (a list of steps) and SEO Competitor Analysis tools.

Healthcare SEO Case Studies

 The analysis of SEO cases studies is one of the ways of SEO competitor analysis.

Logic Inbound heightened the number of clicks and new patient inquiries that Dr. Kate Kass received. By targeting specific keywords and focusing on growth opportunities, Logic Inbound optimized her website successfully. Dr. Kate Kass was able to start her own independent functional medicine clinic as a result of the work of Logic Inbound. She relocated to an office space of her very own, complete with a full staff to accommodate her growing roster of patients. She opened her new office in Bellevue as of December 2017 and business continues to thrive to this day. An online presence and traffic directed to her website by search engines elevated her business to a position of success.
By designing Midtown Dental’s Digital Marketing Strategy around a new Website Design that focused on Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO), Capitol Tech Solutions doubled their internet traffic in 8 months, generating over 30 new patient referrals a month.
Affinity Health Clinic is now in the top rankings, for ten high search frequency keywords. Digital Shift also used additional keyword variations (singular and plural), as well as different phrase combinations (alternating location and service position) and top rankings were still achieved.
Innovative Men’s Clinic was so satisfied with their previous results that they asked Logic Inbound to apply SEO tactics to the new Innovative Women’s Clinic. In only six months and through SEO tactics alone, Logic Inbound grew Innovative Women’s Clinic from zero traffic into a highly profitable new vertical with six to ten new appointments per week. This demonstrates the raw power of SEO for increasing profits in the health clinic business.
Looking at our year over year results, we’ve seen the following year over year increases in organic lead conversions. 4th Quarter 2015 vs. 2016: 915% Increase in Lead Conversions. 2nd Quarter 2016 vs. 2017: 223% Increase in Lead Conversions.
We analyzed numerical data for the top 40 dentists in Jacksonville for the keywords cosmetic dentistry to see how they stack up for our industry-specific SEO case study.
With The Studio for Aesthetic Dentistry, we chose to focus on a number of top industry keywords while our primary focus was on "Porcelain Veneers Toronto". Due to our custom white-label On-Page SEO we were able to achieve a first-page position in just one month after launching a brand new domain name.
Dr. Rosenzweig dominates local search in Rye Brook, New York and Greenwich, Connecticut. Client spends no money on advertising, PPC, or print ads and generates the majority of his clientele through NewYorkSEO’s search engine optimization and Internet marketing techniques.
Over the course of a couple of years, Digital Hothouse took Lumino the Dentists from 2 conversions per day from Organic Search to over 500 per month! 721 % increase in Website Enquirie. 400 % increase in the number of visits.
This is kind of an advanced article in the SEO space, so I’m not going to make an attempt to address the little things. If you’re struggling with the details, try to just step back and consider it strategic, even though the strategy itself is data heavy.
In October 2015, Blodgett Dental Care saw 41 new patients-- nearly three times more than the 14 patients he saw in October of the previous year. As Dr. Blodgett says, “my practice has never been stronger.”​
Here's how we helped Mesa Dental to a 380% increase in organic traffic and 26 first page rankings in just 12 months.
Here are some SEO accomplished from conducting an SEO campaign. Position #1 in Google: 1. Page #1 in Google: 17 keywords. In top 50: 29 keywords
Let’s face it, local SEO can be very cut throat. People are doing whatever they can to help ensure their business is listed atop the local pack above all of their competitors. How much do you know about your competitors, though? Do you know where all of their citations and reviews are coming from? What keywords they’re targeting and where they rank for those terms? Do you even know what their backlink profile looks like? M said it best in Skyfall: if you don’t know who your enemies are in your field and how you compare to them, then you are going into battle blind. Luckily, there are some great tactics out there that can help give you an inside look at your competitor’s local search strategy. Let’s see how you can spy on your competitor’s local strategy and become the 007 of Local SEO.
The revamped SEO friendly website was deployed in March 2013, by April 2013, Google organic search traffic had increased 152% from 486 visits to 1,228 Google organic search visits. By January 2014, we had achieved a 305% increase in Google organic search traffic since compared to March of 2013
Dr. Rand is #1 across the board for 163 keyword phrases on all search engines: Google, Local, Bing. Client spends no money on advertising, PPC, or print ads and generates the majority of his clientele  through NewYorkSEO’s search engine optimization and Internet marketing techniques.